How AI Removes Manual Reporting From Marketing Teams
Marketing teams produce a massive amount of data on a daily basis, ranging from campaign dashboard reports to CRM exports, ad metrics, and email reports. Traditionally, this would take a lot of time and effort to compile, create presentations, and calculate key performance indicators. AI marketing automation changes this paradigm entirely. The Problem With Manual […]
How AI Handles Exceptions in Workflows Better Than Humans
If you’ve ever mapped out a business process on a whiteboard, you know the feeling of satisfaction. The arrows flow perfectly from A to B to C. It looks clean. It looks logical. It looks perfect. In the AI industry, we call this the “Happy Path,” the ideal scenario where every input is correct, every […]
Beyond Efficiency: Top Business Processes You Can Automate Using AI
In the rush to adopt new technology, many businesses ask, “What can we automate?” But the better question, the one that separates thriving companies from the merely surviving, is, “What should we automate to give our people their superpowers back?” The narrative around AI Business Process Automation often sounds like a robot takeover. At Gen6, […]
AI Process Automation vs. Traditional Automation: What’s the Difference?
You’ve likely seen the promise: “Automate your work and save 20 hours a week!” So, you set up a traditional automation tool. You create a complex flowchart: If X happens, do Y. It works perfectly for a week. Then, a customer uses a slightly different subject line in an email, or a website changes its […]
AI Workflow Automation: How Businesses Automate Work Using AI
Imagine hiring a new employee who never sleeps, never complains about repetitive tasks, and instantly integrates with every software tool you use. They don’t need a desk, a laptop, or a coffee break. They just need you to tell them what to do once. This isn’t science fiction. It is the reality of AI Workflow […]
What Is an Agentic Workflow and How Is It Different From Regular Automation?
Most automation stories begin the same way. A team tries RPA. It works well at first. Then something changes, usually a UI element or field name, and the entire system falls apart. People patch it. It breaks again. Eventually someone shrugs and says, “Well, that is just how bots work.” Meanwhile, a new generation of […]
What Comes After the First Wave of AI Agentic Workflow Builders & Automation Platforms?
Over the past 18 months, it feels like every second product launch has promised agentic workflows or AI agents that do the work for you. And yet, most of what we’re clicking into still looks like a familiar combo: Plenty of these tools are powerful. But many of them are really workflow builders wearing an […]